ON THE JOB: What Makes Us Feel Good about our Work?

If people only care about money, then why do they climb mountains for sport? This is one question behavioral economist Dan Ariely poses as he explores the nature of motivation. He shares the results of several experiments that tested people’s dedication to meaningless tasks, and suggests that motivation is driven by meaning, challenge, ownership, identity, and pride as much as it is by money. To view this video, click here.