In the digital age, the application process doesn’t always allow for cover letters, but it is a common practice to include one with your resume. Some experts believe that failure to send one is a sign of laziness. A good cover letter should demonstrate research about the organization, have a strong opening, and emphasize the applicant’s personal value. Harvard Business Review contributor Amy Gallo shares other cover letter tips along with anecdotes that demonstrate the importance of having a strong cover letter. To view this article, click here.